JAKARTA – Spotify has finally resumed its investment in the business side stream podcasts by launching a curated series of podcast playlists. A good news, of course.
For content creators, this will make it easier for them to understand what fans like from their podcast list. For listeners, curating will make it easier for them to find suitable podcasts.
Launch Tech Hive, Wednesday 22 April, today is the company stream The music has introduced 17 pre-programmed podcast playlists, including the featured playlist Crime Scene, Brain Snacks, and Best Podcast of the Week which will be updated regularly.
Service stream This Stockholm, Sweden-based musician has applied personalization technology to podcasts to provide better advice on what to listen to, as has been done with personalized music recommendations through custom playlists like Discover Weekly.
It lets users create their own podcast playlists, just as they can with their favorite songs. These playlists are designed to reach more casual listeners or even first time podcast listeners.
Users may not know what podcast they want to listen to, but may have choices about what categories they are interested in. Instead of having to browse podcast descriptions or sample various episodes, listeners can engage in the experience lean-back where they just push a button play on the set of pre-programmed episodes.
Spotify will also cater to podcast creators with a new feature launched today. Musicians can use tools backend Spotify to add metadata to their tracks in better categorizing podcasts, then sends the new songs directly to the Spotify editor to add to the playlist.
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In the future, Spotify will also introduce more tools backend for podcast creators. Its goal is to help them find new fans, including playlist notifications that will notify creators when they will be added to the podcast playlist on the Spotify homepage.
A similar feature is available for musicians. Notifications will allow podcast creators to take advantage of their playlists quickly, by uploading to social media about their podcasts in the ranks playlist the main podcast.
For information, podcast users experienced a significant increase of around 200 percent compared to 2019. Spotify’s new podcast playlist was launched today in the United States, Germany, Sweden, UK, Mexico and Brazil.
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